Reviews are how new patients pick a plastic surgeon.

Yes. ExperClinic supports a discreet SMS template that does not name the doctor and does not reference the appointment type. Plastic surgery is not flagged as a sensitive specialty by default, but the discreet template is available as a per-practice setting. Some practices use it for all patients; some leave the standard template on. The choice is yours.

Every review request gives the patient the same two options: a public Google review or private feedback. The patient chooses. ExperClinic does not gate by predicted sentiment, route based on expected outcome, or filter patients in any way, which is both the right thing to do and what Google and the FTC require. When a patient chooses private feedback, the practice owner gets an email immediately. If a public negative review does land, ExperClinic's blog covers responding without breaking PIPEDA.

ExperClinic sends a review request after every completed appointment, with a 45-day per-patient cooldown. If you want to suppress requests for a specific appointment type (e.g. a consult but not the post-op visit), the practical workaround is to mark consult appointments as a different type and only mark them "complete" once the patient is post-op. Most practices keep it simple and ask after every visit.

Each surgeon is added as a separate practitioner record with their own credentials (Dr. / MD, Dr. / FRCSC). The review request SMS names the surgeon the patient saw. Reviews land on your single Google Business Profile (the standard pattern), but the SMS, the feedback record, and the audit log all attribute the visit to the correct surgeon.

Each patient record has its own phone number. If two patients share a phone, both receive their own SMS at that number, separately, addressed to the right person. ExperClinic does not deduplicate across shared phones; each patient gets their own thread. STOP from a shared phone scopes to whichever patient record the inbound came against.

STOP scopes to your practice. The patient is flagged as opted out and no further automated SMS is sent. The record stays in your list, just marked. Inbound STOP, START, and HELP are handled per TCPA convention.

Yes. ExperClinic is PIPEDA compliant and built for Canadian healthcare requirements. We store patient names and phone numbers only, never clinical content. All data is encrypted in transit and at rest. Optional BAA signing is available for US providers under HIPAA.