Orthodontics

Patient communication built for orthodontic practices.

ExperClinic is a patient communication and review platformfor orthodontists.Two-year treatment timelines, 60-day reactivation,parent-and-patient messaging, and automated reviewsthat win the suburban search.

Reminder sent to Jordan's mom for tomorrow's wire-change appointment.
3:01pm
Bonding visit complete for Maya. Review request scheduled for 8pm.
2:14pm
Reactivation sent to Alex. Last adjustment was 62 days ago.
6:30am
New 5-star Google review from Maya's mom after the debond appointment.
9:42pm

ExperClinic is a patient communication platform for orthodontic practices. After every appointment, patients (or their parents) get an SMS with two options: leave a Google review or send private feedback. The same platform sends 24 and 48 hour appointment reminders, runs a 60-day reactivation window tuned to active-treatment cycles, and supports multi-orthodontist credential attribution.

What it does

What orthodontic practices use ExperClinic for

Three jobs that map to a 24-month treatment cycle.

1

Reminders for every adjustment visit

Each adjustment, retie, or wire change gets two SMS reminders: 48 hours before and 24 hours before. Default-on for orthodontics. Over a two-year treatment that is roughly 24 reminders per patient, all without staff effort. Patients can confirm or reschedule from the text.

2

Reviews timed to debond and bonding

The two visits patients are most likely to leave a glowing review for are bonding (start of a journey) and debond (the moment they see straight teeth). ExperClinic sends a review request after each, with a 45-day per-patient cooldown so the patient is not asked at every six-week adjustment in between. Every patient sees the same two options: a public Google review or private feedback the practice owner sees directly. The patient chooses.

3

60-day reactivation for missed appointments

Active orthodontic patients should be coming in roughly every six weeks. If a patient has not been in for 60 days, ExperClinic sends a customizable SMS to bring them back, before the gap turns into a treatment-plan setback. Window is configurable per practice.

The problem

Why orthodontic practices struggle with reviews and retention

Three problems specific to long-treatment practices.

Visibility

Suburban orthodontic markets are crowded.

"Orthodontist near me" returns five practices that all look the same to a parent comparison-shopping for braces. Google's local pack ranks partly by review count and recency. The practice with 280 recent reviews wins, even if the practice with 27 is technically better.

Active-treatment gaps

Missed appointments compound over a 24-month plan.

Skip one adjustment and the wire stays the same for an extra month. Skip two and the treatment timeline slips. By the time the front desk notices a gap in the schedule, the patient has been off-schedule for 90 days.

Front desk time

Asking after every visit is asking too often.

Adjustments happen every six weeks for two years. Asking for a review at every visit annoys patients and dilutes the responses you do get. Without a per-patient cooldown, automated requests turn into spam, fast.

How it helps

How does ExperClinic help orthodontic practices?

Five capabilities, all included on every plan.

Review requests with a 45-day cooldown

Per-patient cooldown means a patient gets asked once mid-treatment and once at debond, not at every six-week adjustment. Sent at the optimal local time. Personalized with the patient's first name and their orthodontist's name.

48-hour and 24-hour reminders

Two reminders per adjustment, retie, or wire change. Default on for orthodontics. Each respects practice hours and patient opt-outs. Patients can confirm or reschedule from the SMS thread.

60-day active-treatment reactivation

Tuned to active orthodontic schedules. ExperClinic checks every day for patients past their 60-day window and sends them a customizable message. The window is configurable per practice (45 days for early-treatment cohorts, 90 days for retention is a common pattern).

Two-way SMS inbox for parent questions

Parents reply to reminders all the time: "Can we move it to Thursday?" "Is the wire change going to hurt?" Replies land in a threaded conversation in your dashboard. Any staff member can pick up where another left off.

Multi-orthodontist support

Add associates and treatment coordinators. Each gets their own credential format (Dr. / DDS / MSc, Dr. / DMD, or DDS alone). Reviews and feedback are attributed to the right practitioner.

84%
of patients check online reviews before booking a healthcare provider.
38%
no-show reduction is the published benchmark for SMS appointment reminders.
$150–200
average revenue lost per missed appointment.
FAQ

Common questions from orthodontic practices

Who gets the SMS, the parent or the teenage patient?
Whoever's phone number you put on the patient record. For minors that's almost always a parent. ExperClinic does not maintain a separate guardian-vs-patient field; you decide whose number is on file. If both parents want updates, add the second parent as a separate patient record linked to the same family. Two SMS, two histories, no duplicates of clinical content.
Can I send reminders during a 24-month active-treatment plan?
Yes. Each adjustment, retie, or wire change is a separate appointment record. ExperClinic sends a 48-hour and 24-hour reminder for each one. Default-on for orthodontics. Over a two-year treatment, that is roughly 24 reminders per patient, all without staff effort.
Should I ask for a review after every visit, or only at the end of treatment?
ExperClinic ships with a 45-day per-patient cooldown on review requests, so a patient does not get asked at every six-week adjustment. The first ask goes out after the bonding visit. The next ask is eligible 45 days later. Most practices end up with one review request mid-treatment and one at debond, which is the right cadence.
What does the 60-day orthodontic reactivation window do?
Orthodontics defaults to a 60-day reactivation window because that matches the typical interval between active-treatment visits. If a patient has not been in for 60 days, ExperClinic sends a customizable SMS to bring them back. The window is configurable per practice; some clinics shorten it to 45 days for early-treatment patients and lengthen to 90 for retention-only follow-ups.
Do my associate orthodontists each show up in review attribution?
Yes. Each orthodontist is added as a separate practitioner record with their own credentials (Dr. / DDS / MSc, or Dr. / DMD as applicable). The review request SMS names the orthodontist the patient saw. Reviews land on your single Google Business Profile (the standard pattern), but the SMS, the feedback record, and the audit log all attribute the visit to the correct practitioner.
What happens when a patient texts STOP during a 24-month treatment?
STOP scopes to your practice. The patient is flagged as opted out and no further automated SMS is sent, including reminders for the rest of their treatment. The patient record stays in your list, just marked. Treatment continues; only the automated outreach pauses. Inbound STOP, START, and HELP are handled per TCPA convention.
Is patient data secure?
Yes. ExperClinic is PIPEDA compliant and built for Canadian healthcare requirements. We store patient names and phone numbers only, never clinical content. All data is encrypted in transit and at rest. Optional BAA signing is available for US providers under HIPAA.
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