Optometry and vision care

Annual recall and reviews built for vision-care practices.

ExperClinic is a patient communication platformfor optometry, ophthalmology, and low-vision therapy.Automated annual exam reminders,post-visit review requests, and two-way SMSthat helps independent practices compete with retail chains.

Annual recall sent to Sarah. Last exam was 12 months ago.
6:30am
24h reminder sent to David for tomorrow's exam.
Wed 9am
Exam complete. Review request scheduled for tonight.
Thu 4:14pm
New 5-star Google review from David. "Best eye exam I've had."
Thu 9:42pm

ExperClinic is a patient communication platform for optometry, ophthalmology, and low-vision therapy. After every visit, patients get an SMS with two options: leave a Google review or send private feedback. The same platform handles annual recall for eye exams, contact lens followups, and 24 and 48 hour appointment reminders.

What it does

What vision-care practices use ExperClinic for

Three jobs that match how vision care actually runs.

1

Annual exam recall, automated

Optometry and ophthalmology both ship with a 365-day recall window. One year after a patient's last exam, ExperClinic sends a customizable SMS inviting them back. The window is configurable for shorter contact-lens follow-ups.

2

Reviews after every exam

When an exam visit is marked complete, a personalized review request goes out at the optimal time of day in your timezone. Every patient receives the same SMS with the same two options: leave a public Google review, or send private feedback. The patient chooses. ExperClinic never routes by expected sentiment.

3

Reminders that respect your schedule

48-hour and 24-hour reminders ship default-on for both optometry and ophthalmology. Each reminder respects practice hours and patient opt-outs. No-show reduction is the published industry benchmark for SMS reminders.

The problem

Why independent vision practices struggle online

Three problems that retail optical chains do not have to deal with.

Recall

Annual exams are easy for patients to forget.

Most patients book an eye exam once and then think about it again only when their prescription runs out or their kids need new glasses. Manual recall lists are too tedious to maintain at most independent practices.

Competition

Retail chains dominate "optometrist near me" search.

LensCrafters, Specsavers, and Costco Optical have hundreds of Google reviews each, accumulated over years of high patient volume. An independent practice with a better optometrist but 30 reviews loses the click before the patient even reads the names.

Quiet patients

Patients rarely think to review a routine eye exam.

Unlike a dentist or a med spa, where the experience feels memorable, an annual eye exam often blends into the year. Patients leave happy and never think to share. Asking them at the right moment is the only way reviews actually come in.

How it helps

How does ExperClinic help vision practices?

Five capabilities, all included on every plan.

365-day annual recall

Default-on for optometry and ophthalmology. Configurable per practice for shorter contact-lens follow-up windows.

Automated review requests

Sent after every completed exam at the optimal time. Closes the review-volume gap with retail chains over time, without your front desk doing a thing.

48h and 24h reminders

Two SMS reminders per scheduled appointment. Both default on for vision care. Each respects practice hours.

Per-practitioner attribution

Optometry ships with OD credentials, ophthalmology with MD / FRCSC. Each practitioner gets their own credential format, with reviews and feedback attributed correctly.

Two-way SMS inbox

Patient questions about contact-lens orders, glasses pickup, or rescheduling land in your dashboard. Cross-staff continuity preserved.

84%
of patients check online reviews before booking a healthcare provider.
38%
no-show reduction is the published benchmark for SMS appointment reminders.
20%
higher local search ranking for practices with 100+ Google reviews compared to practices with fewer.
FAQ

Common questions from vision-care practices

How do annual eye-exam reminders work?
Optometry and ophthalmology both ship with a 365-day recall window. One year after a patient's last exam, ExperClinic sends a customizable SMS inviting them back. The window is configurable per practice, and the message body can be customized with first-name and practice-name placeholders.
Can I attribute reviews to specific optometrists or ophthalmologists?
Yes. Each practitioner is added with their own credentials. Optometry ships with OD as the default suffix, with FAAO as an alternate. Ophthalmology ships with MD and FRCSC. The review request SMS names the practitioner the patient saw. Reviews land on your single Google Business Profile, but feedback and the activity log attribute the visit to the correct practitioner.
How does this help an independent practice compete with retail optical chains?
Local search ranks practices partly by review count and recency. Retail chains often have hundreds of reviews from years of patient volume. Automated post-visit review requests close the volume gap over time, without your front desk having to chase patients. Two-way SMS also lets you respond quickly to questions about contact-lens orders, glasses pickup, or appointment changes.
What about contact-lens patients who need 6-month or 12-month follow-ups?
Recall windows are configurable per practice. Set it to 365 days for traditional annual exams, or shorter for contact-lens patients who need more frequent fittings or follow-ups. Each appointment also fires its own 48-hour and 24-hour reminders independently of the recall window.
Does ExperClinic integrate with Optosys, Eye-Q, or other vision PMS?
ExperClinic does not currently have a direct integration with optometry-specific PMS. Practices use a CSV bulk import to load patients and existing appointments (up to 5,000 rows per file), and add new patients and appointments through the dashboard. Direct integrations are on the roadmap. The trade-off is that the platform is a fraction of the price of integrated competitors.
What happens when a patient texts STOP?
STOP scopes to your practice only. The patient is flagged as opted out from your practice and receives no further automated SMS. The record stays in your patient list, just marked. Inbound STOP, START, and HELP are handled per TCPA convention.
Is patient data secure?
Yes. ExperClinic is PIPEDA compliant and supports BAA signing for US providers under HIPAA. The platform stores patient names and phone numbers only, never clinical content. All data is encrypted in transit and at rest.
Comparing tools?

See how ExperClinic compares

Comparison
ExperClinic vs Podium
Reminders and reviews at half the price, without the phone+chat suite most vision practices do not need.
Comparison
ExperClinic vs Weave
Communications-only. No $750 setup fee. No per-form upload charges.

Compete with retail. Grow with reviews.

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