Laser clinic

Patient communication built for laser clinics.

Laser hair removal. Skin resurfacing. Tattoo removal. Photofacials.Six to eight sessions per package. Months of follow-through.ExperClinic handles the multi-session reminder cadenceand the reviews that keep new bookings coming in.

Reminder sent to Sarah for tomorrow's session 3 of 8.
3:01pm
Final session complete for Maya. Review request scheduled for 8pm.
11:14am
Reactivation sent to David. Last package finished 3 months ago.
6:30am
New 5-star Google review from Maya: "Five years no shaving, worth every cent."
9:42pm

ExperClinic is a patient communication platform for laser clinics. After every session, patients get an SMS with two options: leave a Google review or send private feedback. The same platform sends 24 and 48 hour appointment reminders for multi-session packages, runs a 90-day reactivation window for top-ups and new packages, and supports multiple laser technicians per clinic.

What it does

What laser clinics use ExperClinic for

Three jobs in a multi-session, repeat-visit business.

1

Reminders for every session in a package

A laser hair removal package is typically 6 to 8 sessions over 6 to 12 months. Each session gets two reminders, 48 and 24 hours before. Patients can confirm or reschedule from the SMS thread, which matters when laser sessions need to be timed correctly with hair-growth cycles.

2

Reviews from patients who finished a package

The best laser reviews come from patients who completed a full package and saw the result. ExperClinic's 45-day per-patient cooldown means patients are not asked at every session; the request goes out once early, then again when they near the end of the package, when results are visible.

3

90-day reactivation for top-ups and new packages

Laser hair removal patients often need maintenance touch-ups years after their initial package. Skin patients return for new concerns. ExperClinic checks every day for patients past their 90-day window and sends a customizable SMS to bring them back.

The problem

Why laser clinics struggle with reviews and retention

Three problems specific to multi-session aesthetics.

Mid-package drop-off

Patients miss session 4 and never come back.

Laser packages have a known drop-off pattern around the middle of treatment. A patient who skips session 4 often does not reschedule, and the package stays unfinished. The result is a lost revenue cycle and a patient who tells friends "I didn't see results" because they did not finish.

Comparison shopping

Patients compare laser clinics on price and reviews.

Laser hair removal is heavily price-shopped within metro areas. The clinic with the most recent positive reviews wins on the same Groupon-adjacent comparison. Without volume, the practice loses to whoever has the marketing budget.

Front desk time

Asking after every session is asking too often.

A staff member at a busy laser clinic processes 40+ patient visits a day. Asking each one for a review at the front desk is impossible. Without automation, the volume just does not grow.

How it helps

How does ExperClinic help laser clinics?

Five capabilities, all included on every plan.

Per-patient review cooldown

A 45-day cooldown means a patient on a 6-session package is asked at most a few times across the package, not at every session. The asks land at the right moments: once early, once near the end when results are visible.

48-hour and 24-hour reminders

Two reminders per session. Default on for laser. Each respects practice hours and patient opt-outs. Patients can confirm or reschedule from the SMS thread.

90-day reactivation

Tuned to top-up cadence and post-package outreach. ExperClinic checks every day for patients past their 90-day window and sends a customizable SMS. Cadence is configurable per practice.

Two-way SMS for the questions patients ask

"Should I shave the day before?" "How long until results show?" "Can I tan after?" Replies land in a threaded conversation in your dashboard. Any laser tech can pick up where another left off.

Multi-technician support

Add laser technicians, RNs, and aestheticians. Each gets their own credentials (Certified Laser Technician, RN, or aesthetician designation). Reviews and feedback are attributed to the right practitioner.

84%
of patients check online reviews before booking a healthcare provider.
38%
no-show reduction is the published benchmark for SMS appointment reminders.
$150–200
average revenue lost per missed appointment.
FAQ

Common questions from laser clinics

My patients are on 6-8 session packages. Won't they get spammed with review requests?
No. ExperClinic has a 45-day per-patient cooldown on review requests. A patient on a typical 6-session laser package gets asked once early on and once near the end of the package, not at every session. Across the full package, that is the right cadence to actually get a response.
How do I handle patients on package deals where session count is fixed?
Each session is a separate appointment record. The patient gets reminders for each session and a review request subject to the 45-day cooldown. The package itself is tracked outside ExperClinic (in your booking system or a spreadsheet). ExperClinic handles the messaging cadence; you handle package allocation.
My laser technicians are not doctors. Are non-physician staff supported?
Yes. The default credentials for laser clinics are blank prefix and "Certified Laser Technician" suffix. RN, NP, and aesthetician designations are also available. The review request SMS uses whichever credentials the practitioner has on file. Reviews and feedback attribute to the correct technician.
What about review-gating? Some platforms route bad reviews to private channels.
ExperClinic does not gate reviews. Every patient sees the same two options after every visit: a public Google review or private feedback. The patient chooses. ExperClinic never routes patients based on expected sentiment. Review gating violates Google's review policy and the FTC endorsement guides. We will not build that even if a customer asks.
What if a patient leaves a one-star review about pain during a session?
Pain experience varies, and a few reviews will reflect that. The right response is professional, PIPEDA-compliant, and does not confirm or deny anything specific to the patient's case in public. ExperClinic's blog covers handling negative reviews. The defensive play long-term is volume.
What happens when a patient texts STOP?
STOP scopes to your practice. The patient is flagged as opted out and no further automated SMS is sent, including reminders for the rest of their package. The record stays in your list, just marked. Inbound STOP, START, and HELP are handled per TCPA convention.
Is patient data secure?
Yes. ExperClinic is PIPEDA compliant and built for Canadian healthcare requirements. We store patient names and phone numbers only, never clinical content. All data is encrypted in transit and at rest. Optional BAA signing is available for US providers under HIPAA.
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