Gastroenterology

Patient communication built for gastroenterology practices.

Colonoscopies. Endoscopies. IBD follow-ups.Patients arrive embarrassed and anxious; they leave relieved.ExperClinic captures the relief into the review,with a discreet SMS template available when patient privacy calls for it.

Reminder sent to David for tomorrow's 7am colonoscopy. Prep instructions linked.
3:01pm
Procedure complete for Sarah. Review request scheduled for 8pm.
11:14am
Reactivation sent to James. Last colonoscopy was 11 months ago.
6:30am
New 5-star Google review from Sarah: "Staff made me feel comfortable through the whole thing."
9:42pm

ExperClinic is a patient communication platform for gastroenterology practices. After every visit, patients get an SMS with two options: leave a Google review or send private feedback. The same platform sends 24 and 48 hour procedure-prep reminders, runs a 365-day reactivation window for surveillance schedules, and offers a discreet SMS template as a per-practice setting.

What it does

What gastroenterology practices use ExperClinic for

Three specific jobs in a procedure-heavy specialty.

1

Reviews that capture post-procedure relief

Most gastroenterology patients walk in dreading the procedure and walk out saying it was nothing like they feared. That relief is your best review. ExperClinic sends a review request after every completed procedure, addressed to the patient, with two equally-presented options: Google review or private feedback. The patient chooses.

2

Procedure prep reminders that reduce cancellations

A colonoscopy that gets cancelled because the patient skipped prep is a wasted slot and a wasted day for the patient. Two reminders, 48 and 24 hours before the procedure, reduce day-of cancellations. The reminders themselves use a standard template; for procedure-specific prep instructions, send a manual SMS via the two-way inbox at booking time.

3

365-day surveillance recall

IBD patients on annual surveillance, post-polypectomy patients on 5-year intervals, and screening colonoscopy patients all need long-cycle outreach. ExperClinic checks every day for patients past their 365-day window and sends a customizable SMS to bring them back. Cadence is configurable per practice.

The problem

Why gastroenterology practices struggle with reviews

Three problems specific to procedure-heavy practices.

Patient embarrassment

Patients do not always want a review SMS.

Some patients prefer the visit and the message about it stay private. A standard "thanks for your colonoscopy with Dr. Singh, please leave a review" message makes those patients uncomfortable. ExperClinic supports a discreet template as a per-practice setting that omits the doctor name and procedure type.

Day-of cancellations

Skipped prep means cancelled procedures.

Colonoscopy and endoscopy slots are valuable. A patient who forgot the prep instructions cancels the morning of, and the slot rarely fills. Two reminders 48 and 24 hours before the procedure cut these cancellations significantly.

Long surveillance cycles

Five-year intervals are easy to forget.

Patients due for their next surveillance colonoscopy in five years almost always forget. The recall depends on the front desk remembering, which is the kind of work that quietly stops. Without automated reactivation, surveillance compliance drops.

How it helps

How does ExperClinic help gastroenterology practices?

Five capabilities, all included on every plan.

Automated review requests

Sent at the optimal time of day in your local timezone after every completed procedure or visit. Personalized with the patient's first name and their gastroenterologist's name. Two equally-presented options: Google review or private feedback. The patient chooses.

48-hour and 24-hour prep reminders

Two reminders per appointment. Default on for gastroenterology. Each respects practice hours and patient opt-outs. For procedure-specific prep (low-residue diet, bowel prep), send a manual SMS via the two-way inbox at booking time, on top of the automated reminders.

365-day reactivation

Tuned to annual IBD follow-up, surveillance colonoscopy intervals, and post-polypectomy recall. ExperClinic checks every day for patients past their 365-day window and sends a customizable SMS. Cadence is configurable per practice.

Discreet SMS template available

Gastroenterology is not flagged sensitive by default in ExperClinic, but the discreet template (no doctor name, no clinical context) is available as a per-practice setting. Some practices flip it on for all patients; some leave the standard template. Per-practice, not per-visit.

Multi-gastroenterologist support

Add associates and nurse endoscopy assistants. Each gets their own credentials (Dr. / MD / FRCPC). Reviews and feedback are attributed to the right practitioner.

84%
of patients check online reviews before booking a healthcare provider.
38%
no-show reduction is the published benchmark for SMS appointment reminders.
$150–200
average revenue lost per missed appointment.
FAQ

Common questions from gastroenterology practices

Some patients are embarrassed about why they came in. Can the SMS be discreet?
Yes. ExperClinic supports a discreet SMS template as a per-practice setting. The discreet template does not name the doctor and does not reference the procedure type. Standard template is the default for gastroenterology; flip the setting if your patient mix calls for it. The setting is per-practice, not per-visit, so the choice applies to every patient consistently.
Can I include prep instructions in the reminder SMS?
The 48-hour and 24-hour reminder templates are the same per practice. For procedure-specific prep (low-residue diet starting Day -3, bowel prep Day -1, fasting from midnight), the practical workaround is a manual SMS via the two-way inbox at booking time, sent alongside the automated reminders. The reminders themselves use the standard template, not procedure-specific copy.
How does the 365-day reactivation work for surveillance intervals longer than a year?
The reactivation window is configurable per practice. For 3-year or 5-year surveillance schedules, set the window to match. ExperClinic checks every day for patients past their window. For more nuanced surveillance schedules per-patient (e.g. 3 years for one polypectomy, 1 year for an IBD patient), the practical approach is to schedule the next surveillance appointment at the time of the prior visit; ExperClinic's reminders then take over from there.
What if a patient leaves a one-star review about prep being terrible?
It happens. Bowel prep is universally unpleasant, and a few reviews will say so. The right response is professional, PIPEDA-compliant, and acknowledges that prep is hard while not confirming or denying anything specific to the patient's case. ExperClinic's blog covers handling negative reviews in detail. The defensive play is volume: enough recent positive reviews about staff comfort and discretion that prep complaints do not pull the average.
Do my associate gastroenterologists each show up in review attribution?
Yes. Each gastroenterologist is added as a separate practitioner record with their own credentials (Dr. / MD / FRCPC). The review request SMS names the gastroenterologist the patient saw. Reviews land on your single Google Business Profile, but the SMS, the feedback record, and the audit log all attribute the visit to the correct practitioner.
What happens when a patient texts STOP?
STOP scopes to your practice. The patient is flagged as opted out and no further automated SMS is sent, including future surveillance reminders. The record stays in your list, just marked. Inbound STOP, START, and HELP are handled per TCPA convention.
Is patient data secure?
Yes. ExperClinic is PIPEDA compliant and built for Canadian healthcare requirements. We store patient names and phone numbers only, never clinical content. All data is encrypted in transit and at rest. Optional BAA signing is available for US providers under HIPAA.
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