ENT and otolaryngology

Patient communication built for ENT practices.

ENT clinics see kids in for ear tubes, adults with hearing loss,sinus and sleep-apnea referrals from family doctors,and audiology patients on a multi-year relationship.ExperClinic handles each path without staff effort.

Tympanostomy complete for Owen (age 4). Review request scheduled.
11:14am
Reminder sent to David for tomorrow's 10am sinus consult.
3:01pm
Reactivation sent to Maria. Last hearing-aid check was 6 months ago.
6:30am
New 5-star Google review from Owen's mom: "Dr. Lee was so good with him."
9:42pm

ExperClinic is a patient communication platform for ENT and otolaryngology practices. After every visit, patients (or their parents for pediatric ENT cases) get an SMS with two options: leave a Google review or send private feedback. The same platform sends 24 and 48 hour appointment reminders, runs a 180-day reactivation window for hearing-aid follow-up and sinus revisits, and supports multi-otolaryngologist credential attribution.

What it does

What ENT practices use ExperClinic for

Three jobs across the mix of patients an ENT clinic sees.

1

Reviews from the patient who saw the visit

For an adult with sinus issues, the SMS goes to the patient. For a 4-year-old in for ear tubes, the SMS goes to the parent on the patient record. Both get the same two options: leave a Google review or send private feedback. Parents are the most review-active demographic in healthcare; ENT pediatric cases are a steady review source.

2

Reminders for surgical and routine visits

Tympanostomy, septoplasty, tonsillectomy, sinus surgery, and audiology follow-ups all get two SMS reminders: 48 hours and 24 hours before. Default-on for ENT. Patients can confirm or reschedule from the SMS thread, which matters for surgical visits requiring fasting and transport coordination.

3

180-day audiology and follow-up reactivation

Hearing-aid users need follow-ups every 6 months for cleaning, fit checks, and hearing reassessment. Sinus patients return for treatment-plan reviews. ExperClinic checks every day for patients past their 180-day window and sends a customizable SMS to bring them back.

The problem

Why ENT practices struggle with reviews and follow-up

Three problems specific to mixed-specialty ENT clinics.

Mixed patient mix

Routine and surgical patients need different things.

A first-visit sinus consult and a post-tympanostomy follow-up have different urgency profiles, but most platforms treat them the same. ENT clinics need messaging that adapts: review timing after surgery, simple reminders before, hearing-aid recall on a longer cycle.

Hearing-aid drift

Audiology patients drift between fittings.

Hearing-aid users come in for an initial fitting, then disappear for two years. The clinic that captures the relationship is the one that reaches out before they switch to a competitor for their next pair. Without automated reactivation, patients drift.

Referral funnel

GP referrals are the lifeblood. Reviews protect them.

Family doctors check Google reviews before they refer to a specialist. A wall of recent positive reviews protects the referral funnel. Without volume, the practice that wins is the one with the marketing budget, not the best ENT.

How it helps

How does ExperClinic help ENT practices?

Five capabilities, all included on every plan.

Automated review requests

Sent at the optimal time of day in your local timezone after every completed appointment. Personalized with the patient's first name (or parent's, for pediatric ENT) and the otolaryngologist's name. Two equally-presented options: Google review or private feedback. The patient chooses.

48-hour and 24-hour reminders

Two reminders per appointment. Default on for ENT. Each respects practice hours and patient opt-outs. Patients can confirm or reschedule from the SMS thread.

180-day reactivation

Hearing-aid follow-up at six months, sinus revisits, sleep-apnea CPAP compliance check-ins. ExperClinic checks every day for patients past their 180-day window and sends a customizable SMS. Cadence is configurable per practice.

Two-way SMS for follow-up questions

"Is the swelling normal?" "Can I fly next week?" "Can my mom come to the consult?" Patients reply with practical questions; replies land in a threaded conversation in your dashboard. Any staff member can pick up where another left off.

Multi-otolaryngologist support

Add associates, audiologists, and speech-language pathologists. Each gets their own credentials (Dr. / MD, Dr. / FRCSC, Aud, SLP). Reviews and feedback are attributed to the right practitioner.

84%
of patients check online reviews before booking a healthcare provider.
38%
no-show reduction is the published benchmark for SMS appointment reminders.
$150–200
average revenue lost per missed appointment.
FAQ

Common questions from ENT practices

I see kids and adults. Do I need separate accounts?
No. Adults are patient records with their own phone number; kids are patient records with the parent's phone number on file. Both get the same per-visit messaging cadence. The audit log attributes correctly to the actual patient (the child) while the SMS goes to whoever can respond (the parent).
How does the 180-day reactivation work for hearing-aid users?
Hearing-aid patients are typically scheduled for a 6-month follow-up at their initial fitting. ExperClinic checks every day for patients past their 180-day window and sends a customizable SMS if a follow-up has not been booked. The window is configurable per practice; some clinics shorten it to 90 days for new fittings and lengthen to 365 for stable long-term users.
What about post-surgical follow-up reminders?
Each post-op visit is a separate appointment record. Two reminders, 48 and 24 hours out, go automatically. For surgery-specific instructions (no flying, no swimming), the practical workaround is a manual SMS via the two-way inbox at booking time, on top of the automated reminders. The reminders themselves use the standard template, not surgery-specific copy.
My practice gets most of its patients from GP referrals. Does that matter?
No, ExperClinic works the same regardless. Referred patients receive review requests after their visit just like self-referred ones do. Reviews land on your single Google Business Profile, which is the listing referring GPs check before sending another patient. A consistent stream of recent reviews is what protects your referral funnel.
Do my associate ENTs and audiologists each show up in attribution?
Yes. Each practitioner is added as a separate record with their own credentials (Dr. / MD, Dr. / FRCSC for ENT surgeons; Aud or AuD for audiologists; SLP for speech-language pathologists). The review request SMS names the practitioner the patient saw. Reviews land on your single Google Business Profile, but the SMS, the feedback record, and the audit log all attribute the visit to the correct practitioner.
What happens when a patient texts STOP?
STOP scopes to your practice. The patient is flagged as opted out and no further automated SMS is sent. The record stays in your list, just marked. Inbound STOP, START, and HELP are handled per TCPA convention.
Is patient data secure?
Yes. ExperClinic is PIPEDA compliant and built for Canadian healthcare requirements. We store patient names and phone numbers only, never clinical content. All data is encrypted in transit and at rest. Optional BAA signing is available for US providers under HIPAA.
Comparing tools?

See how ExperClinic compares

Comparison
ExperClinic vs Podium
Medical-specific, $129 to $429 per month vs $399+ per month with custom quotes.
Comparison
ExperClinic vs Weave
Communications-only, no $750 setup fee, no per-form upload charges.

Ready to grow your ENT practice?

30 days free. 100 SMS included. Every feature, every plan.

Start my free trial
No credit card required. Cancel anytime.
Plans from $129/month CAD after your trial.