Cosmetic dentistry

Reviews are how patients pick.

Veneers, whitening, bonding, smile design.Patients research for weeks before booking a consultation.ExperClinic gets a review request out after every appointmentso the count and recency that decide their choice keep growing.

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Veneer try-in complete for Sarah. Review request scheduled for 8pm.
2:14pm
Reminder sent to David for tomorrow's 10am whitening consultation.
3:01pm
Reactivation sent to Maria. Last whitening top-up was 6 months ago.
6:30am
New 5-star Google review from Sarah: "Worth every dollar."
9:42pm

ExperClinic is a patient communication platform for cosmetic dental practices. After every visit, patients get an SMS with two options: leave a Google review or send private feedback. The same platform sends 24 and 48 hour appointment reminders, runs a 180-day reactivation window for top-ups and follow-ups, and supports multi-dentist practices.

What it does

What cosmetic dental practices use ExperClinic for

Three specific jobs in a high-research, high-value practice.

1

Reviews that validate the price tag

A $5,000 veneer case is decided long before the patient walks in. They have already read your reviews. They have already compared you to two other cosmetic dentists. Your job is to make sure your review count and recency match the price you charge. ExperClinic sends a review request after every appointment, automatically.

2

Consultation reminders that reduce no-shows

Cosmetic consultations are high-value and easy to put off. Two reminders, 48 and 24 hours out, reduce no-show rates on the consults that drive your treatment-plan revenue. Default-on for cosmetic dentistry. Confirm or reschedule from the SMS thread.

3

180-day reactivation for top-ups and refreshes

Whitening tops up. Bonding chips. Veneer cases need cleaning visits. ExperClinic checks every day for patients past their 180-day window and sends them a customizable SMS to bring them back.

The problem

Why cosmetic dental practices struggle with reviews

Three problems specific to elective dentistry.

Comparison shopping

Patients compare three practices before they book.

Cosmetic procedures are not urgent and not insured. Patients spend weeks researching. They look at your Google review count, scan recent reviews, then check competitors. The deciding factor is rarely your work; it is your review count.

Price defense

A $5K veneer case needs a wall of recent positive reviews.

Patients about to spend $5,000 are looking for permission. Reviews are how they give themselves permission. A practice with 18 reviews from 2022 looks risky next to a competitor with 240 from this year, even if the work is identical.

Front desk time

Asking for reviews after every veneer try-in is impossible.

Cosmetic appointments are long, complex, and stressful at the front desk. The "ask for a review" moment gets dropped. Without automation, the practices that grow fastest in cosmetic dentistry are the ones with marketing budgets, not the best dentists.

How it helps

How does ExperClinic help cosmetic dental practices?

Five capabilities, all included on every plan.

Automated review requests

Sent at the optimal time of day in your local timezone after every appointment. Personalized with the patient's first name and their dentist's name. The patient gets two equally-presented options: leave a Google review or send private feedback. The patient chooses.

48-hour and 24-hour consult reminders

Two reminders per appointment. Default on for cosmetic dentistry. Each respects practice hours and patient opt-outs. Patients can confirm or reschedule from the SMS thread, which matters for high-value consults.

180-day reactivation

Cosmetic patients drift. Whitening fades, bonding chips, retainers wear out. ExperClinic checks every day for patients past their recall window and sends a customizable SMS. Reactivation cadence is configurable per practice.

Two-way SMS for the questions patients ask

"How much is the touch-up?" "Can I bring my husband to the consult?" "Do you do digital smile design?" Replies land in a threaded conversation in your dashboard. Any staff member can pick up where another left off.

Multi-dentist support

Add associates, hygienists, and specialists. Each gets their own credential format (Dr. / DDS or Dr. / DMD). Reviews and feedback are attributed to the right practitioner.

84%
of patients check online reviews before booking a healthcare provider.
See sources →
38%
no-show reduction is the published benchmark for SMS appointment reminders.
See sources →
$150–200
average revenue lost per missed appointment.
See sources →
FAQ

Common questions from cosmetic dental practices

How does ExperClinic decide when to send the review request?
After an appointment is marked complete, ExperClinic schedules the review request for that evening or the next day at the optimal local time. The default is 8pm same day for appointments completed before 6pm, with a 0-7 minute random offset so no two patients receive the message at the exact same second. The window is configurable per practice.
Can I ask for a review only after a high-value case finishes?
Not quite. ExperClinic sends a review request after every completed appointment with a 45-day per-patient cooldown, so a single patient is never asked at every visit. If you want to suppress requests for a specific appointment type (e.g. a try-in but not a final delivery), the practical workaround is to mark the try-in as a different appointment type and not mark it "complete" in the patient's record until the final delivery.
What about review-gating? Some platforms hide negative reviews.
ExperClinic does not gate reviews. Every patient sees the same two options after every visit: a public Google review or private feedback. The patient chooses. ExperClinic never routes patients based on expected sentiment, never filters who is invited to review publicly, and never makes the choice for the patient. Review gating is a violation of FTC endorsement guidelines and Google's review policy. We will not build that, even if a customer asks.
Do my associate dentists each show up in review attribution?
Yes. Each dentist is added as a separate practitioner record with their own credentials (Dr. / DDS or Dr. / DMD). The review request SMS names the dentist the patient saw. Reviews land on your single Google Business Profile (the standard pattern), but the SMS, the feedback record, and the audit log all attribute the visit to the correct practitioner.
What if a high-value patient leaves a bad review?
The review goes live on Google. Respond professionally, do not breach PIPEDA, do not confirm or deny anything specific to the patient's case in public. ExperClinic's blog covers handling negative reviews in detail. The right play is the response, not suppression.
What happens when a patient texts STOP?
STOP scopes to your practice. The patient is flagged as opted out and no further automated SMS is sent. The record stays in your list, just marked. Inbound STOP, START, and HELP are handled per TCPA convention.
Is patient data secure?
Yes. ExperClinic is PIPEDA compliant and built for Canadian healthcare requirements. We store patient names and phone numbers only, never clinical content. All data is encrypted in transit and at rest. Optional BAA signing is available for US providers under HIPAA.
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